The RMDA News

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  • 11/08/2021 9:23 AM | Alison Guzzio (Administrator)

    Food Delivery is Estimated to Increase by $20B in 2022; VROMO and RMDA to Support Restaurants with Fair Pricing and Improved Customer Experiences


    November 8, 2021 – Austin, TX - Restaurant Marketing and Delivery Association (RMDA) announced today its partnership with VROMO, a dedicated restaurant delivery software, to give restaurants the ability to better manage delivery operations.

    The VROMO system offers route optimization, branded delivery tracking and restaurant messaging as a standard, to ensure an exceptional delivery experience for customers. The system automates the management and alerts for orders and will leverage the 500+ RMDA members to facilitate overflow delivery capability in peak times, which will also expand delivery zones.

    “The food journey comes down to customer communication and delivery is the critical point of satisfaction,” said Andrew Simmons, president of The RMDA. “VROMO and RMDA can help restaurants expand to more distant delivery areas not covered by the in-house team creating new revenue opportunities in a highly competitive market.”

    VROMO helps restaurants to manage deliveries, thus enabling restaurants to retain control of the customer experience. As well as seeing real-time tracking of their food orders, customers can also receive offers and promotions directly as part of a restaurant’s customer retention and incentive strategies. RMDA continues to expand its portfolio of member offerings to ensure business practices keep them ahead of the competition.

    “VROMO is designed to help restaurants meet their customers’ high expectations when it comes to food delivery, and do so in the most efficient manner possible. We are delighted to partner with RMDA and bring our solution to many more restaurant brands across the US,” says Alan Hickey, Chief Commercial Officer, VROMO.

    An additional feature of the VROMO system will allow restaurants to dispatch a courier, during times of peak demand in existing trade areas to help them maintain strong service levels and provide positive guest experiences.

    Features at a glance:

           The VROMO Driver app, on iOS and Android, allows a seamless connection between you and your team. Drivers download the app to receive job offers, instructions and updates on the progress of jobs.

           Restaurant teams and their drivers will have the option to chat with each other in real time on each individual order.

           Track live progress from a bird’s eye view of your whole fleet and make real-time decisions. The VROMO Driver app continuously sends location updates to the VROMO admin portal.

           Send live tracking links via SMS so that customers can track the drivers to their doors. No more anxious phone calls and more happy repeat customers.

    About The RMDA

    The RMDA is comprised of 490 members across the United States, Canada, Mexico, Puerto Rico and the UK. Together, we represent a staggering $350 MILLION in revenue, equal to that of BiteSquad/Waitr

    About VROMO

    VROMO provides industry-leading delivery management software and counts some of the worlds biggest Restaurant Brands, Delivery Service Providers and POS companies as partners. Designed specifically for the restaurant sector, VROMO automates the entire delivery process helping partners to achieve speed, cost efficiency and exceptional customer experience throughout their delivery solution  


  • 04/19/2021 1:04 PM | Alison Guzzio (Administrator)

    Pandemic drives 68 percent increase in month over month dispute-related request and uptick in chargebacks

    April 18, 2021 – Austin, TX - Restaurant Marketing and Delivery Association (RMDA) announced today the selection of TrueAccord as the organization’s digital debt collection agency. The RMDA represents 700+ independent local restaurant delivery companies, which are a part of the $40 billion takeout and delivery industry, and has seen a staggering jump in dispute-related request. According to figures from MyChargeBack, a fund recovery firm, there was a 68 percent increase in month over month dispute-related requests between February and April 2020 for low dollar (less than $5,000) transactions, which is most likely attributed to the pandemic.

    All of the RMDA members have access to TrueAccord’s collection tools for a minimal recovery rate. In turn, this also helps the restaurant partners be paid for every meal ordered.  

    “The restaurant delivery industry, especially local independent services, is more vulnerable because they are less equipped to recoup losses. Many restaurants and delivery services may not even realize for some time they are a victim disputes because the chargeback amount for a food order is typically low, in the $30 to $80 range,” stated Andrew Simmons, President of RMDA.  “It’s like shoplifting, but as a digital dine-and-dash. The buyer gets a meal and skips out on the bill by filing a chargeback. Fraudsters perpetrate this scheme because it’s easy with no apparent recourse.”

    Chargebacks are a kind of forced payment reversal facilitated by a cardholder’s issuing bank. The customer goes to the issuing bank, claims a transaction was fraudulent or had some other issue, and the bank overturns the sale on the cardholder’s behalf. Disputes typically originate from a legitimate purchase, and then later the person files a chargeback without a valid reason. A few examples include that the food order wasn’t delivered, food wasn’t as described or the original transaction wasn’t authorized by the cardholder.

    TrueAccord has years' worth of data on the behavior of some 12 million American debtors.  Based on this research, it shows many consumers are chronically overcommitted and strapped for time, and therefore, they are willing to pay for convenience.  In general, all categories of merchant have dealt with more friendly fraud and chargebacks.

    For more information, contact us direct at theoffice@thermda.org or visit www.thermda.org

    About TrueAccord
    Founded in 2013, TrueAccord’s data-driven debt collection platform is disrupting the collections industry by helping businesses collect more debt online than traditional methods. TrueAccord’s platform is powered by machine learning with a decision engine that analyzes consumer behavior and delivers personalized and empathetic consumer experiences. By communicating at the right time in the right channel with payment options that meet consumer needs, TrueAccord provides exceptional recovery rates for top 10 financial institutions, debt buyers, lenders, and technology companies. TrueAccord empowers many of the estimated 77 million consumers who are in debt every year to get on a path to better financial health. To learn more, go to http://www.trueaccord.com.


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The RMDA is a registered 501(c)(6) non-profit membership organization of independent Delivery Service Providers in the US, Mexico and Canada, giving members the ability to compete on a level playing field against our larger corporate counterparts who struggle to achieve profitability.

Phone: +1 (737) 263-2263
Membership Questions: membership@thermda.org
Partnership Questions: partnerships@thermda.org
Address: 9901 Brodie Lane
Suite 160 #1137
Austin, TX 78748
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