Carvertise Presents New Income Opportunities for Drivers without Additional Responsibilities and Augments Brand Recognition for Advertisers
February 2, 2022 – Austin, TX – Restaurant Marketing and Delivery Association (RMDA) announced today its partnership with Carvertise, the nation’s leading rideshare advertising company. Adding the Out of Home (OOH) advertising firm to the delivery service partner ecosystem increases driver income, builds transit brand awareness and democratizes advertising for local companies.
RMDA is building the best practice ecosystem for its 500+ members, who utilize a network of 30,000+ drivers and are committed to help establishments elevate customer experiences. The organization has been focused solely on food delivery, but is expanding to other products as the demand for transport-of-everything continues to grow exponentially.
“The driver network is one of our biggest assets and we are forecasting an addition of 70,000 drivers this year,” said Andrew Simmons, president of The RMDA. “In a highly competitive employee market, adding incentives and supplementing incomes is going to entice people to drive for a living.”
Statistics from a 2019 Nielsen out-of-home study reveal that wrapped cars have proven to be the most effective and memorable form of OOH advertising. “This also is an incredible step to democratize advertising for local establishments who are unable to afford traditional mediums and adhere to existing and upcoming regulations,” stated Greg Star, co-founder of Carvertise. “We estimate that we will supplement drivers up to $5M in total this year, and that is exciting for everyone involved with the RMDA.”
RMDA is hosting its national event in Nashville, TN April 25 – 27 and will bring together partners like Sauce, VROMO, Otter, Checkr and its 500+ members from across the United States, Canada, Mexico, Puerto Rico and the UK, who represent a staggering $500+ M in revenue, to continue the evolution of the delivery world.
Carvertise is America’s largest rideshare advertising company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, Bravo, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising.
About The RMDA
The RMDA is comprised of 550 members across the United States, Canada, Mexico, Puerto Rico and the UK. Together, we represent a staggering $550 MILLION in revenue, making the organization the fourth largest delivery fleet, behind that of Uber, DoorDash and grubhub.