Aggregate data and conversations uncovers top trends including ghost Kitchens, digital marketing on the rise, hurdles of alcohol delivery and delivery industry growth continues
August 31, 2021 – AUSTIN, TX - - Restaurant Marketing and Delivery Association (RMDA) announced today the recap of research, insights and overall trends that surfaced at its annual conference. From surveys conducted on key concerns, aggregate data from presentations and conversations uncover top trends that include ghost Kitchens, digital marketing on the rise, hurdles of alcohol delivery and delivery industry growth continues.
“The food delivery landscape is quickly evolving (again), largely due to: rising consumer expectations, shrinking restaurant margins, and government regulation stepping in. We're already seeing this in the market, as Uber and DoorDash have joined Grubhub in letting restaurants choose to only use these national players for generating orders,” stated Andrew Nakkache. “This leaves a major gap in the market to fulfill these deliveries on behalf of restaurants. We predict local delivery services will fill this crucial need in the years to come.”
The 2021 RMDA Annual Conference hosted almost 200 Independent Restaurant Delivery Service Owners and/or Delivery Service Provider Owners. The event was held at The Riverside in Boulder, Colorado on Monday, August 2nd and Tuesday, August 3rd, 2021.
"The eCommerce and technology revolution of local delivery is happening quickly. New tech for customer acquisition, financing, on-boarding and dispatching are focused on the independents and local operators,” stated Justin Greene, RMDA Board Member.
The four key trends triggered most of the Q&A sessions
Virtual and Ghost Kitchens are on a massive increase in the market
· Restaurants are continuing to better educate themselves and use new channels for delivery. (Relationships with restaurants directly will win over a cookie cutter one size fits all delivery with over 30% sales commission percentage.)
Hurdles of alcohol delivery:
· Alcohol delivery has significant challenges as there is no uniformity (except for age) in laws as they differ from each State and local community. This hampers the ability for technology when attempting to deploy to scale tech solutions
Delivery industry growth continues:
· Increased number of high volume restaurants are decoupling all-in-one delivery solutions and moving towards "Delivery Service Providers" and/or "Delivery As A Service" providers instead of relying solely on the national brands
· Independents more likely to broker local relationships to deliver verticals to food delivery, ie CBD, Cannabis (where legal), meal kits, auto parts, etc.
· Financial Tech leaders Gigwage & DDI working on health/occupational insurance for 1099 contractors in the industry
Major participating vendors for the 2021 RMDA Annual Conference include
- · Software Providers: DeliverLogic, F1RST, Zuppler, Dine.Direct
- · Financial Tech: Divvy, Inc, Penny, Inc, Everee, Gigwage
- · Niche Service Providers: Yardstik, DDI, Georgia-Pacific, Otter, Intact Insurance
RMDA Board Elections:
New board members include Trey Asbridge of Millington, TN, Molly Martin of Portland, OR, and Maurice Mercer of Pelham, AL. Reelected members include Andrew Simmons, President, Ashley Campos, VP, Justin Greene, and Jeff Sasse.
About The RMDA
The RMDA is comprised of 550 members across the United States, Canada, Mexico, Puerto Rico and the UK. The RMDA is operated by a group of volunteers who support the independent Restaurant Delivery Service providers and represent a staggering $500M in revenue.